![](https://cdn.myportfolio.com/2b8e3c84-e315-4a16-9ac9-c2115421b073/651b5233-3175-429a-91b9-87dce76d8ee3_rw_1920.png?h=1a1c153c062fd6ba2ace49a0af3844aa)
Coming up with a whole illustration style in an afternoon, is that doable? Well, yes! Let me show you how I go about it.
Idea:
I wanted to combine the 50´s surf style of Hawaii with the Japanese Kawaii style. Sort of a tribute to the melting pot of culture that is Hawaii.
Moodboard:
I gathered a bit of material to have a heap of stuff that set the mood. I have a box in my studio with lots of postcards with 50's motif and a book with Hawaii-shirt prints and patterns. My inspiration started there.
Typography/logo
In my opinion, an illustration style should have at least an inkling on what typography to buddy up with. So I started with that. Found a 50's vibe font called Hadfield.
Ai/image:
All images here has a start in an AI generated image. I feel confident in taking this route as I have illustrated for 20 years and know that I can replicate every single image here from scratch. This means that these images cant be printed on large scale products etc. that is fine, its a style jam, not a full production.
Idea:
I wanted to combine the 50´s surf style of Hawaii with the Japanese Kawaii style. Sort of a tribute to the melting pot of culture that is Hawaii.
Moodboard:
I gathered a bit of material to have a heap of stuff that set the mood. I have a box in my studio with lots of postcards with 50's motif and a book with Hawaii-shirt prints and patterns. My inspiration started there.
Typography/logo
In my opinion, an illustration style should have at least an inkling on what typography to buddy up with. So I started with that. Found a 50's vibe font called Hadfield.
Ai/image:
All images here has a start in an AI generated image. I feel confident in taking this route as I have illustrated for 20 years and know that I can replicate every single image here from scratch. This means that these images cant be printed on large scale products etc. that is fine, its a style jam, not a full production.
![](https://cdn.myportfolio.com/2b8e3c84-e315-4a16-9ac9-c2115421b073/24425a94-29ff-4fcb-a647-99c72db4da84_rw_1920.png?h=0743788c7267edcaae8671537ff207da)
The Spirits
Mischievous, colourful and cute. The spirits are the main focus off the style. They would benefit from a white edge and be made into stickers as well as some over all adjustments of color, but it's a start.
I was aiming for the Pokoyo meets nature feeling.
Mischievous, colourful and cute. The spirits are the main focus off the style. They would benefit from a white edge and be made into stickers as well as some over all adjustments of color, but it's a start.
I was aiming for the Pokoyo meets nature feeling.
![](https://cdn.myportfolio.com/2b8e3c84-e315-4a16-9ac9-c2115421b073/c1c16fb8-8542-42b0-8400-c948a25fa8bf_rw_1920.png?h=12408acefba647ddaceadcd810bc2e5c)
Backdrop images are very much kawaii with palm trees. I like a scrapbook feeling of it.
![](https://cdn.myportfolio.com/2b8e3c84-e315-4a16-9ac9-c2115421b073/b798ca71-05d6-4e02-8eb1-8e7c2e987f79_rw_1920.png?h=04aa15d25435e0b641b758a648d1bbac)
Stickers! Stickers! Stickers!
![](https://cdn.myportfolio.com/2b8e3c84-e315-4a16-9ac9-c2115421b073/87aa69d9-4a1f-4f94-b674-c7d75fe2e982_rw_1920.png?h=64d822708639a48b8974bcb5deb6584a)
And topping it off with a postcard from the beach. All in all, about 8 hours in total. Thanks for hanging in here!
![](https://cdn.myportfolio.com/2b8e3c84-e315-4a16-9ac9-c2115421b073/0757b796-3396-4cd1-b17a-ce66120caca4_rw_600.png?h=edd7893d8e7dc7b8fe3841c2cd7e9f01)
![](https://cdn.myportfolio.com/2b8e3c84-e315-4a16-9ac9-c2115421b073/fc7aad02-6714-41a2-a7fd-7b13837ea995_rw_1200.jpg?h=74779eb65fe1694b27cd58bb166cdd58)